See great local Forest of Dean Businesses below

  • A R Website Design, based in The Forest of Dean offers bespoke, simplistic and easy-to-use websites. With over 4 years experience, contact us today for help with your website, SEO & Social Media. Website Design packages start from just £850.00.

    07564 920055

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  • Lansdown Insurance Brokers have been established in Cheltenham for over 50 years and our locally based staff have built up a reputation for excellent customer service. We can take the worry away with our expertise to make sure you have the right insurance cover whatever the type of business.

    0345 8734943

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  • A 5* home from home day & holiday dog boarding service licensed under Animal Welfare Regulations 2018 standards in the beautiful Forest of Dean. Pet sitting, dog walking and wedding services available. Fully insured and police checked. Providing a professional & reliable service.

    01594 563707
    07582 784417

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  • Based in the picturesque Forest of Dean, JB Leasing offer industry leading service as well as competitive pricing on both business and personal contract hire vehicles. Whether you‘re looking for a Peugeot or a Porsche, get in touch for a friendly, no obligation chat today.

    01594 369088

  • Crossroads is a charity supporting unpaid carers, people living with a disability or in social isolation. We aim to improve health and wellbeing of service users and promote their independence, empowering them to remain living safely at home.

    01594 823414

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  • Honey Bee Collection and Removal Services
    Professional and Ethical Bee Collection or Removal at Its Best.
    24/7. Call Now! on 07840 874567 or 07483 242141.
    Best Advice and Survey for all Bee Problems.

    07895 677123

  • Peachy Impressions design and create both luxury handmade and cost effective e-mailable/printable wedding and party invitations. All of our work is printed in-house using professional printers, high quality materials and assembled and finished by hand.

    07870 681752

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The Difference Between Milk And Dishwater - 30/06/2016

forest traders

It doesn‘t matter what we are buying or selling. Advertising, web design, dog walking, prints.....there will always be someone out there who will do it cheaper than you. Whilst this can be annoying, the first thing to understand is that that is ok. There is always enough business for all of you so get that worry out of your head. Then realise that you will not always be everyone‘s cup of tea, that too is ok. You yourself will have your favourite shops....perhaps you prefer Sainsburys to Asda......someone out there prefers Asda to Sainsburys to counteract you. The next thing to understand and this is always the hardest, most people don‘t actually understand what you do.

Take SEO for example as that one is a biggie that lands itself with this lack of understanding. People who decide they want SEO on their website don‘t actually properly understand what it is at first, they just know that they should have it.

I get flooded with 30-50 emails a day offering me top page of Google, SEO and website checks. Do I read them? No......but others might. This then goes 1 of 2 ways.......they either take the time to delve in and understand what good SEO is or they simply ‘buy it‘. See the relation to above? To those people, it‘s simple maths.....

Mr x offers me SEO for ranking at £50 per month.

Mr y offers me SEO for ranking at £350 per month.

Some will question why Mr x is so cheap, why is Mr y so expensive? Others will look at their budget and snap Mr Xs hand off. Mr y therefore loses out on price alone.

But, why was there such a big difference in price? Is Mr x doing you a great deal, is Mr y simply trying to line his pockets for a Caribbean cruise later in the year? You don‘t know unless you scope both out.

I‘m not a believer that more money gets you top quality every time, I am however a firm believer though that every monetary decision needs to be scoped out. Is something cheap because its second hand, a knock off, ex stock, a sideline income, portfolio increasing and most importantly is it legal and safe? On the other side, is it cheaper because they genuinely want to help you, are starting out their business, their goals aren‘t monetary based?

Don‘t assume cheap means bad.

On the other hand, why is Mr y so much more? For that extra money, do I really get anything more? What justifies being x amount times dearer? Is it because they are going to provide me with a better service, are there rules for SEO I should be following and therefore it takes more time? What‘s the method, how long does it take? What are they spending my money on?

Don‘t assume expensive means good.

I likened it the other day to buying milk. One shop is selling a pint of milk for 40p. The other down the road sells it for £1.20. It‘s milk right? All milk is the just want it for a cuppa and therefore it makes sense to save yourself some pennies, heck you could get some biscuits too! What if you get home, make that cuppa, open those biscuits, sit in the sunshine and take a sip..........ugh, it tastes disgusting. This isn‘t milk, it tastes like dishwater! You‘re left disappointed, 40p down, no tea and now you‘ve got to walk back to the other shop and spend £1.20 on a new pint. What a hassle, what a waste of time, what a waste of money!

It‘s the same in business.......are you buying milk or dishwater? The only way you‘ll know is to scope out why there is a difference in price before you buy it from anywhere. What‘s actually behind the label of that service/product?


Find us on:

the forester business awards 2017 the forester business awards 2016 the growth hub approved partner - forest traders women in business forester awards finalist wyedeantourism

Former Forest of Dean Ambassador For The Gloucestershire Business Show

glos business show

Members of:

cap business club

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