See great local Forest of Dean Businesses below

  • A R Website Design, based in The Forest of Dean offers bespoke, simplistic and easy-to-use websites. With over 4 years experience, contact us today for help with your website, SEO & Social Media. Website Design packages start from just £850.00.

    07564 920055

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  • Lansdown Insurance Brokers have been established in Cheltenham for over 50 years and our locally based staff have built up a reputation for excellent customer service. We can take the worry away with our expertise to make sure you have the right insurance cover whatever the type of business.

    0345 8734943

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  • A 5* home from home day & holiday dog boarding service licensed under Animal Welfare Regulations 2018 standards in the beautiful Forest of Dean. Pet sitting, dog walking and wedding services available. Fully insured and police checked. Providing a professional & reliable service.

    01594 563707
    07582 784417

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  • Based in the picturesque Forest of Dean, JB Leasing offer industry leading service as well as competitive pricing on both business and personal contract hire vehicles. Whether you‘re looking for a Peugeot or a Porsche, get in touch for a friendly, no obligation chat today.

    01594 369088

  • Crossroads is a charity supporting unpaid carers, people living with a disability or in social isolation. We aim to improve health and wellbeing of service users and promote their independence, empowering them to remain living safely at home.

    01594 823414

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  • Honey Bee Collection and Removal Services
    Professional and Ethical Bee Collection or Removal at Its Best.
    24/7. Call Now! on 07840 874567 or 07483 242141.
    Best Advice and Survey for all Bee Problems.

    07895 677123

  • Peachy Impressions design and create both luxury handmade and cost effective e-mailable/printable wedding and party invitations. All of our work is printed in-house using professional printers, high quality materials and assembled and finished by hand.

    07870 681752

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Personal vs Formal – I‘m Just “Me”! - 31/05/2016

forest traders

When using social media for your business, it can be hard to know how to word your posts. At the end of the day, you want people to see you as competent, professional and gain their respect but also, there is a fine line between that and alienating them. There is nothing worse than reading social media posts where people come across as arrogant, up themselves or too posh for the likes of you. It‘s an instant turn off and sometimes, we don‘t even realise as the ‘postee‘ that it‘s happening!

There is no right or wrong way as such to word your posts, however everyone seems to have moved forward in the last 5 years. Before it used to be about the suit and tie, accent you had and how many big words you could fit into a sentence. Now people respond much better to a relaxed, normal, ‘English‘ speaking human. I think people have realised that although they want the business they deal with to remain professional, behind each business is also a person who like the rest of us, puts their pj‘s on at night and wakes up with chronic bed hair.

So what‘s the trick? My tip is to just be yourself. You will know whether you are in a scenario where you have to keep your head up, shoulders back and talk properly throwing in some of those new big words you‘ve heard. In those cases, do what you have to do, but never ever compromise yourself and who you are. If you are the type of person who likes to walk into a crowd of people and just talk to everyone you don‘t know, perhaps you like to say hi instead of hello, then do it. Never stop being who you really are. Changes in the ways that people behave only happen after the first person takes the leap and why shouldn‘t it be you to do that?

I‘ve been in many situations where I have introduced myself professionally and behaved in an extremely professional manner, then said something random about life or working with kids thinking that at this point, i‘ve just about done a full 180 on what I was meant to be my surprise then finding the conversation flows more freely - it turns out a lot of people also feel like they are having to keep up an act and are quite chuffed when you give it up first!

I realised a little while ago that a lot of people have bought into the Forest Traders brand for the same reason (or so they tell me!) the reason for their purchase being, me. They like the way I work for the business. With that confidence behind me, I have started using my posts to include ‘me‘ – that being humour, normality, reality but keeping it professional, relevant and of course, not rude as I don‘t want to offend anyone. Since I‘ve done that, my social media engagement has risen and people seem to be enjoying the posts I put out which given the nature of "social media", that‘s spot on.

Have a think about why your customers buy into your it because of you? Are your social media posts coming out as ‘you‘? Does your personality shine through? If not, start to add your personal glimmer and outshine your competitors!


Find us on:

the forester business awards 2017 the forester business awards 2016 the growth hub approved partner - forest traders women in business forester awards finalist wyedeantourism

Former Forest of Dean Ambassador For The Gloucestershire Business Show

glos business show

Members of:

cap business club

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